Defining Our Agency Culture
In the start of 2023, we made a pledge to refine how we do things so that we can break the status quo and do what we love to do without costing our wellbeing. After a year of working towards becoming a wellness-first workplace, we recognise that we need to be clearer and firm on our values and approach in order for us to constantly design solid strategies and creative content.
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2020 had been an eventful year for everyone all around the world. From facing an environmental crisis, BLM protests, societal distress and not to mention the global pandemic, humanity faced a lot of pressing issues and concerns that made us rethink our values and how we live our lives. We became more conscious.
The rise of short-form videos, the always-changing safety management measures, Squid Game, the list goes on... There are so many changes that happen in the world of social media on a daily basis both from an industry and a cultural standpoint. What do you do when there's just way too much change?
Working in social media means I am no stranger to the black hole of news feeds and the never-ending urge to check your phone for messages every 2 minutes. So when I caught myself going on and off different apps without a clear intention, I knew I had to take a step back and reevaluate how I use technology and the internet for my own benefit. Here are a few things that I’ve tried.
As the recent years have unfolded, we have seen a change in consumer behaviour and as a result, we have also seen a rise in businesses that have taken up the responsibility to use their brand as a force of good. Brands and businesses alike are now required to care about taking a stand and creating positive impact. We’d like to call these entities: conscious.
What a lot of social media managers fail to educate their clients or bosses is that social media should sit in a specific place in your marketing funnel whilst, at the same time, your social media should fully encompass your marketing funnel.
I facilitate yoga so I guess it comes as no surprise that my self-practice helps me cope with the stresses of being in business. But what perhaps is surprising is how through my bodywork offerings I seem to be able to find a different kind of inner peace even though I am working and tending to another.
