Let's be real: social media marketers being burnt out is a tale as old as time. Especially in the agency set-up, marketers are required to be always on and always on call. One of the reasons why I started beige. social in the first place was I wanted to create a wellness-first workplace that allows us to consistently create work that we're proud of, consciously.

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In the start of 2023, we made a pledge to refine how we do things so that we can break the status quo and do what we love to do without costing our wellbeing. After a year of working towards becoming a wellness-first workplace, we recognise that we need to be clearer and firm on our values and approach in order for us to constantly design solid strategies and creative content.

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Office Hours and Communication

Our team can be reached from 10am - 6pm on Mondays to Fridays excluding holidays and public closures.

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We have flexible working hours and we indicate our response hours (including the current time zone we're in if we're outside of Singapore) in our individual e-mail signatures. We recognise that everyone works differently and as long as quality work is done, having a hybrid set-up that allows for remote working, Work From Anywhere, and co-working allows us to create the work environment and setup that enables us to perform our best whilst giving ourselves ample rest.

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We recognise that there are times when we need to be present for evening or weekend events, or spend some occasional late nights to meet a tight deadline. Working with a small portfolio of clients that share the same work ethics allow us to have a flexible and responsible working relationship. Thank you, our amazing clients!

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Internally, we have placed systems that allow us to completely shut off from work outside of office hours however we recognise that, in Singapore, WhatsApp is still the primary communication method. Our working hours also apply to all WhatsApp conversations in order to protect our digital space. Of course, if there are emergencies or an urgent and important matter that needs to be dealt with outside of office hours, we'll be flexible.

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Since 2022, we have implemented a two-week closure over the Christmas and New Year holidays to allow our entire team to rest, reset, and recalibrate. Agency life tends to be always on and by fully closing our office for a few days, our team gets to refuel our creative juices, hop on a passion project, or spend time with our loved ones. All of which, we truly believe, contributes to us producing better work for our clients. Not to worry! Our clients are informed late Q3 and all client content are approved and scheduled to go out on the presribed posting dates before we officially hit the out-of-office button.

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2024 Closure: 21 December 2024 to 5 January 2025

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Content Creation

As of January 2024, we track the number of content creation hours in our respective client portals. This will allow us to honour each other's time and make the most of our content creation time together. Extra hours will be charged at $250 per hour. Up to 50% of content creation hours can be rolled over to the next month.

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We usually submit our shot lists a week prior a planned shoot. This shot list is planned properly according to time. In order to maintain efficiency, we request to submit any changes at least 48 hours before the filming and to provide us with a Plan B in case a product or person to be featured is unavailable. Things happen at the last minute, we completely understand! Any last minute requests will only be honoured if there's at least 30 minutes left in our session.

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Content Revisions

Task batching does wonders and we honestly believe that it's one of the best productivity hacks. Our team aims to submit all content for review on Tuesdays provided all content have been filmed 2-3 working days prior to submission. We request our clients to revert to us with specific feedback per content, submitted in one shot within 48 hours. To alert us that the entire review has been made, we recommend sending us an e-mail so that we can start the clock and get back to you with all the revisions in the next 48 hours.

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Community Management

To avoid digital fatigue whilst building your online community, we will respond to all DMs and comments 2x a day on weekdays (one in morning and another in the late afternoon) and 1x on weekends and public holidays (in the morning).

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A bold move, we know! One of our big missions is to change the industry standard for the mental health of our marketers and creatives. We hope that, by putting these in place, we can strike a balance between different areas of our lives whilst continue serving our clients to the best of our abilities. If you have any questions, do not hesitate to reach out to us at hello@beige.social.

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To our clients, thank you for trusting us to be a part of your team!

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With love,

Maria