Our latest collaboration with Aquí! Find out more
Defining Our Agency Culture
In the start of 2023, we made a pledge to refine how we do things so that we can break the status quo and do what we love to do without costing our wellbeing. After a year of working towards becoming a wellness-first workplace, we recognise that we need to be clearer and firm on our values and approach in order for us to constantly design solid strategies and creative content.
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There is no doubt that social media is evolving rapidly, and social media agencies are highly expected to keep up with the latest trends or use the newest platforms. Beyond being agile, there are three main strategies that brands can adopt to future-proof their presence on social media.
Going viral is not a surefire way to success but staying abreast with what's in or out in the world of social media can make your brand memorable. Brand retention is an often overlooked strategy that can increase your engagement, sales, and even market share. Social media trends, when carefully considered and consciously executed with your brand identity in mind, can contribute to your social media success.
We sat down with María Trujillo, the Founder and Creative Director of Aquí, to talk about why branding is important to every business.
With mainstream brands making their own stakes in sustainability, how can the true sustainable brands stand out and survive the competition?
MUNI, which means to “reflect or ponder” in Tagalog, delves into the stories of five Filipino entrepreneurs in the sustainability and impact scene in Singapore, and how their Filipino-ness has helped them find great success.
Finding the right agency to work with is one of the most important investment decisions you have to make and it’s one not to be made lightly. If you are in the position of looking to hire an agency, we have listed the important things to look for before signing with them.
