Blog

Defining Our Agency Culture

In the start of 2023, we made a pledge to refine how we do things so that we can break the status quo and do what we love to do without costing our wellbeing. After a year of working towards becoming a wellness-first workplace, we recognise that we need to be clearer and firm on our values and approach in order for us to constantly design solid strategies and creative content.

Impactful Brand first, Conscious Social Media next: Why businesses should invest in branding before social media

We sat down with María Trujillo, the Founder and Creative Director of Aquí, to talk about why branding is important to every business.

How Sustainable Brands Can Communicate Their Values Without Being Preachy

With mainstream brands making their own stakes in sustainability, how can the true sustainable brands stand out and survive the competition?

A Story of Community: How being Filipino is shaping the success of these 5 entrepreneurs in Singapore

MUNI, which means to “reflect or ponder” in Tagalog, delves into the stories of five Filipino entrepreneurs in the sustainability and impact scene in Singapore, and how their Filipino-ness has helped them find great success.

3 Things To Look For In A Social Media Agency

Finding the right agency to work with is one of the most important investment decisions you have to make and it’s one not to be made lightly. If you are in the position of looking to hire an agency, we have listed the important things to look for before signing with them.

5 Reasons Why You Should Hire A Social Media Agency

There’s no denying that small businesses and startups often mean limited resources. This means that business owners have to wear different hats from operations to marketing. While being resilient and resourceful is admirable, it’s also important to acknowledge that there's only so much you can do by yourself. Here are a few reasons why you should hire a social media agency to build your online presence.

Common Social Media Roles Explained

The first step in working with someone to support your brand’s social media is knowing what type of help you exactly need. Right at the very beginning, expectations and requirements must be set straight to avoid any misunderstanding and disappointment. Whilst there are hybrid superstars out there who crossover from one role or responsibility to another, it is important to know that not everyone is the same. Here’s a list of four common in-demand social media roles and their respective job descriptions.