LOOQAL is a multi label e-commerce platform for conscious brands and consumers. After almost 2 years of preparation, the brand reopened its Version 2.0 online mid-2023. With the changing landscape post-pandemic, customer habits have changed. Although people are still using social media for brand discovery and research, we knew that building awareness and trust for a newcomer takes time and that it requires offline engagement, too.
Following the online launch of the new LOOQAL, we worked closely with the brand to host a 3-day experiential pop-up at Crane - Joo Chiat housing over 20 lifestyle, fashion, beauty, and f&b brands. Apart from our social media and digital marketing services, we were engaged by the client to conceptualise, plan, and design the entire event from start to finish.
To build on brand awareness, we ran an extensive social media awareness campaign for all the brands involved and showcased their various USPs and impact. We also ran geo-targeted Meta Ads to be able to tap a new and closer audience.
We were able to merge the online and offline communities is an experiential space and was able to generate conversations around sustainability and conscious living.
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