Our latest collaboration with Aquí! Find out more
As a sustainable and ethical slow fashion brand, Elizabeth Little came to us with the objective of actively using their social media to grow the business. Because they were a small team of 2, social media often became the least priority as time was mostly spent on designing collections, overseeing production, and attending to customers. Elizabeth Little needed a social media team that fully understood the intricacies of the business, created impactful content instead of viral videos, and told stories that were as special as the ones that each Elizabeth Little piece told.
We created an entire social media strategy reflecting the brand's ethos of unhurriedness. Living a slow life amidst the busy, fast-paced world was our inspiration for Elizabeth Little's key messaging and content. We delved into the interests, characteristics, and behaviour of the brand's target audience to understand what comprises their "slow life", realistically and aspirationally. Armed with this knowledge and our analysis of the brand's rich social media performance history, we created relevant content that the audience can relate to whilst still aesthetically showcasing the delicate dresses, beautiful appliques, and the intricate details that makes an Elizabeth Little piece standout.
In only 6 months of working closely together, we increased the brand's overall social media Awareness, Engagement, and Leads. Their Instagram DMs started to flood with orders and product enquiries for their new collections and the loyal Elizabeth Little clients extended their compliments as they saw the founder herself wear the stunning dresses. That was the biggest unlock for Elizabeth Little. We saw that most of the content promoting the past collections heavily featured models and whilst the content was beautiful, we knew that the audience needed to people they can relate to in the pieces they want to wear.
We also sold out their Group Made To Order event which resulted in opening up more slots and an increase is Made To Order sales.
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